As we enter the new year, now is the perfect time to create an effective marketing strategy for your small business. A marketing strategy is important for small business. Your day to day operations entail a lot of work. By writing out a plan for your marketing activities, you create a framework to manage all of your marketing activities for the coming months and year. This allows you to focus on your other day to day operations without losing track of your marketing activities. Continue reading →
The primary objective of any business is to attract new customers and retain current customers. It is important to create a content marketing strategy when more consumers than ever turning to the internet to find information about local businesses. Consumers are fed up with banner ads and popup ads as evidenced by the advent of ad blocker software. This means businesses have to find a new more subtle way of communicating with consumers. Content marketing is the way to do just that.