Author Archives: Jeremy Cook

Is Your Web Hosting Environmentally Responsible?

I was writing another post about three things to consider in a web hosting company. When an old friend says, “that’s been done over and over again and all your doing is contributing to the noise.”

I had to agree with her. So today, let’s talk about environmentally responsible web hosting.

Environmentally Responsible Web Hosting

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What is Your Effective Marketing Strategy for 2018?

As we enter the new year, now is the perfect time to create an effective marketing strategy for your small business.  A marketing strategy is important for small business. Your day to day operations entail a lot of work. By writing out a plan for your marketing activities, you create a framework to manage all of your marketing activities for the coming months and year. This allows you to focus on your other day to day operations without losing track of your marketing activities.  Continue reading →

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Smart Branding: How to Attract Customers With Consistent Messaging

Consistent branding is an important function of doing business. Your brand is not just your logo. It is your message. It is everything you communicate about your business. The key to having a successful brand is consistency. Your business cards need to complement your marketing materials and so on. Your message has to be clear and concise to consumers throughout your operations. Failing in any aspect of branding your business can cause confusion for your customers in the best situations. It will damage your brand in the worst case.

One aspect of branding where many businesses fall short is managing their brand online. Marketing your business to customers online is important, but it is more than just having a website or using social media. Branding your business online requires a steady commitment to managing and influencing information about your business that you may not even know exists. Continue reading →

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How to Attract Customers With Strong Content Marketing Strategies

The primary objective of any business is to attract new customers and retain current customers. It is important to create a content marketing strategy when more consumers than ever turning to the internet to find information about local businesses. Consumers are fed up with banner ads and popup ads as evidenced by the advent of ad blocker software. This means businesses have to find a new more subtle way of communicating with consumers. Content marketing is the way to do just that.

Attract Customers With Strong Content Marketing Strategies

Image courtesy of David Castillo Dominice via FreeDigitalPhotos.net

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5 Simple Web Design Tips For Small Business Growth

In this modern digital age, it is imperative for small businesses to use effective web design to reach out to consumers online. Here’s what you need to know.

5 Simple Web Design Tips for Small Business Growth

Homestead Digital Media Services offers Web Design Solutions for Your Small Business

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