Often the web mail interface provided by hosting providers for domain based email, are limited in functionality and performance, and often cause user frustration. Some business owners do not use domain based email because it can be complicated. But using your branded website address builds trust with customers and enhances your brand.
However, Google offers a couple of options for managing your domain based email. If you need this for multiple people, G Suite from Google offers great functionality and numerous features in one place for a reasonable price for business customers.
Consistent branding is an important function of doing business. Your brand is not just your logo. It is your message. It is everything you communicate about your business. The key to having a successful brand is consistency. Your business cards need to complement your marketing materials and so on. Your message has to be clear and concise to consumers throughout your operations. Failing in any aspect of branding your business can cause confusion for your customers in the best situations. It will damage your brand in the worst case.
One aspect of branding where many businesses fall short is managing their brand online. Marketing your business to customers online is important, but it is more than just having a website or using social media. Branding your business online requires a steady commitment to managing and influencing information about your business that you may not even know exists.Continue reading →
The primary objective of any business is to attract new customers and retain current customers. It is important to create a content marketing strategy when more consumers than ever turning to the internet to find information about local businesses. Consumers are fed up with banner ads and popup ads as evidenced by the advent of ad blocker software. This means businesses have to find a new more subtle way of communicating with consumers. Content marketing is the way to do just that.