In digital marketing, content is the key that unlocks customer engagement. Engaging customers effectively helps your business maintain a higher mind share. A higher mind share translates into new customers and increased sales revenue. Attracting and retaining customers is as simple as having a strong content marketing strategy.
Easier said than done right?
Not really. Content marketing is using your website and social media to share original creative content with customers and asking them to engage through these channels even when they are not shopping. When they need the products or services you offer, they will be more likely to purchase them from you. Happy and engaged customers share your content with their social networks. You attract new customers.
Now the Hard Part of Content Marketing
Creating a strategy is easy. The difficult part is consistently creating the content that is at the heart of your strategy. You might get a couple of blog posts written, but then other duties call. Consistency is key. Many business owners start out with all intention to post one or two new articles a week, and then fall short after just a few weeks. This is an ongoing process and consistency will assure success.
Homestead Digital Media Services offers content creation solutions. We work with a top freelance content company to provide you with well researched and written blog posts to share with your customers. You provide us the keywords and topics you want to use, and we take care of the rest. We will work with the writers to ensure that each post meets your exacting specifications.
Once you have chosen from the posts that are available, we will optimize and publish them to your website for you. Then all you have to do is share that content with your customers. Or if you like, Homestead Digital media services offers social media solutions to help you get the most engagement from your customers.
All subscription plans are on a month to month basis with no long term contract required. Sign up today to get started.