In digital marketing, content is the key that unlocks customer engagement. Engaging customers effectively helps your business maintain a higher mind share. A higher mind share translates into new customers and increased sales revenue. Attracting and retaining customers is as simple as having a strong content marketing strategy.
Easier said than done right?
Not really. Content marketing is using your website and social media to share original creative content with customers and asking them to engage through these channels even when they are not shopping. When they need the products or services you offer, they will be more likely to purchase them from you. Happy and engaged customers share your content with their social networks. You attract new customers.
Now the Hard Part of Content Marketing
Creating a strategy is easy. The difficult part is consistently creating the content that is at the heart of your strategy. You might get a couple of blog posts written, but then other duties call. Consistency is key. Many business owners start out with all intention to post one or two new articles a week, and then fall short after just a few weeks. This is an ongoing process and consistency will assure success.
Homestead Digital Media Services offers content creation solutions. We work with a top freelance content company to provide you with well researched and written blog posts to share with your customers. You provide us the keywords and topics you want to use, and we take care of the rest. We will work with the writers to ensure that each post meets your exacting specifications.
Once you have chosen from the posts that are available, we will optimize and publish them to your website for you. Then all you have to do is share that content with your customers. Or if you like, Homestead Digital media services offers social media solutions to help you get the most engagement from your customers.
All subscription plans are on a month to month basis with no long term contract required. Sign up today to get started.
Free website builders are great if you want to share pictures of your cat with grandma. When you operate a small business, controlling your brand is a must. When you host with and use these free website builders like Rhymes with Six, for your business, you lose control of your brand message from the very start.
Follow This Link to learn Why Free Website Builders Are A Bad Idea
Further, most of these free website builders are ad supported. This means that other companies ads will be shown on your website. You will have no control over this. Great for your competitor. Not so much for you.
These companies will offer to upgrade you to your own domain name and remove the ads. They will also sell you hosting on their server for an inflated price. If you want to save money and build your own website, at least purchase your hosting from a reputable company and use the sitebuilder software included in your control panel. You’ll do just as well and save money. If you choose a host that offers one click WordPress installation, even better.
Read These Related Posts From Our Blog
Homestead Digital Media Services will be happy to provide you with a free consultation. We will listen to your needs and then offer you affordable solutions for your small business. To schedule your free consultation or learn more, please contact us.
Website and Marketing Solutions for Small Business
Homestead Digital Media Services offers a number of solutions to help you market your business in the digital age. Let us help you succeed.
- Website Design: We provide WordPress web design solutions to help small businesses start the journey of expanding their business on the web.
- Web Hosting: We are proud to be a reseller for GreenGeeks.com. GreenGeeks provides eco-friendly web hosting solutions. Alternately if you wish to purchase hosting directly from GreenGeeks, click the GreenGeeks link above.
- Content Marketing: Keeping fresh content on your website to keep customers engaged can be time consuming and difficult. We are happy to help. Learn more.
- SEO/Analytics: Understanding your customers and how to target them is an important part of growing your business. We can help. Learn more.
- Cyber Security: As hackers become more emboldened and prolific, let us help ensure the security of your website.
- Social Media: We take a holistic approach to small business marketing, and social media is an important component of reaching more customers. We help you understand social media and provide solutions that work for you.
- Digital Advertising: We can help you navigate the ever changing and often confusing process of advertising online. Learn more.
- Branding: Brand consistency across your entire business is important to ensure that customers are getting the correct information about your business. We help you understand how to tie in your online brand messaging to all other aspects of your business. Learn more.
- Other Services: We also offer remote technical support and training for WordPress, Windows, and many other computer or website relates platforms. Contact us to learn more.
Popular Frequently Asked Questions (FAQ’s)
Web design cost can range from free to thousands of dollars. There are many factors that go into designing and building a website. Things like functionality, SEO, and appearance have to go into the design process. At Homestead Digital Media Services we will provide you with a free consultation and then present you a proposal based on the needs of your small business.
Other Factors Affecting Web Design Cost
- Do you need a fully integrated e-commerce solution. In plain speak, do you want to sell your products online? Or are you just looking to provide information and build a relationship with your customers?
- Do you have specific features in mind that you need for your website? Ie: newsletter integration, affiliate program integration, social media integration, content creation, etc
- Do you need a portfolio to show off your best work?
- Search Engine Optimization (SEO). SEO helps your site rank higher on Google and other search engines.
Resources to Get You Started
Read these article from our blog to help you better understand the web design process.
Homestead Digital Media Services is a small business. We work to keep our overhead very low which helps you keep cost lower. You can contact a big design firm with all of the bells and whistles (which they will upsell to you btw) and they will be happy to build your website and charge you a fortune to pay for all of their overhead. Or you can contact us for a free consultation. We will listen to your needs and provide solutions that help your business grow. We know small business because we are a small business.