As we enter the new year, now is the perfect time to create an effective marketing strategy for your small business. A marketing strategy is important for small business. Your day to day operations entail a lot of work. By writing out a plan for your marketing activities, you create a framework to manage all of your marketing activities for the coming months and year. This allows you to focus on your other day to day operations without losing track of your marketing activities. Continue reading →
Consistent branding is an important function of doing business. Your brand is not just your logo. It is your message. It is everything you communicate about your business. The key to having a successful brand is consistency. Your business cards need to complement your marketing materials and so on. Your message has to be clear and concise to consumers throughout your operations. Failing in any aspect of branding your business can cause confusion for your customers in the best situations. It will damage your brand in the worst case.
One aspect of branding where many businesses fall short is managing their brand online. Marketing your business to customers online is important, but it is more than just having a website or using social media. Branding your business online requires a steady commitment to managing and influencing information about your business that you may not even know exists. Continue reading →
These days it’s hard to grow your business without a website. Most consumers now shop online or search for local businesses before doing their shopping. A website can help you drive customers to your brick and mortar, or allow you to capture sales you might not otherwise get. Having a website allows you to highlight your business and your products or services. An online presence helps you keep current customers coming back, and brings new customers to your business. It’s about having the right solutions to grow your business.