Consistent branding is an important function of doing business. Your brand is not just your logo. It is your message. It is everything you communicate about your business. The key to having a successful brand is consistency. Your business cards need to complement your marketing materials and so on. Your message has to be clear and concise to consumers throughout your operations. Failing in any aspect of branding your business can cause confusion for your customers in the best situations. It will damage your brand in the worst case.

One aspect of branding where many businesses fall short is managing their brand online. Marketing your business to customers online is important, but it is more than just having a website or using social media. Branding your business online requires a steady commitment to managing and influencing information about your business that you may not even know exists. Continue reading →